Paul Hosking

Paul Hosking

Brand transformation through storytelling

Trade promotion is but one tool in the arsenal of marketing departments aiming to boost brand awareness and market share. Advertising has traditionally been an equally, if not more significant component, but the power of many traditional advertising channels – print and television, in particular is declining as a result of the massive shift in the way people consume content, switching from free-to-air TV to video-on-demand services and from newspapers and magazines to smartphones.

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