Brand transformation through storytelling Featured

Trade promotion is but one tool in the arsenal of marketing departments aiming to boost brand awareness and market share. Advertising has traditionally been an equally, if not more significant component, but the power of many traditional advertising channels – print and television, in particular is declining as a result of the massive shift in the way people consume content, switching from free-to-air TV to video-on-demand services and from newspapers and magazines to smartphones.


4 Years of Field Sales Evolution Featured

Winemaker uses SalesAtWork to improve operational quality and efficiencies  

“Tech changes very quickly, since making the switch (to SalesAtWork) we are now more agile and evolve, rather than change. We now strive to push the boundaries on what’s next.”        


Time to get serious about collaboration tools Featured

Are you rather sceptical about the benefits of all these new fangled business collaboration tools, such as video conferencing, document sharing and in-house, business-oriented social media platforms? Perhaps you need to revise your opinions. A study, produced by Forbes Magazine and Cisco (admittedly a major provider of collaboration technologies) strongly suggests those organisation that have really embraced these technologies are reaping significant benefits - and not just internal efficiency gains.


Grocery retailing in Australia - as seen from the UK Featured

Big changes coming to Australian grocery market

UK based IGD ( is an organisation dedicated to helping the food and consumer goods industry deliver the needs of the public. It claims to be the leading source of information and best practice on the consumer goods industry worldwide. So what does it think of the Grocery retailing scene in Australia?


Case Study: Technology as an Enabler to Competitive Advantage Featured

Field Marketing Company Uses SalesAtWork to Boost Productivity

SalesAtWork has teamed up with our client, The Sales Dept., an FMCG Sales and Operations outsourcing provider provider, to bring you our latest field marketing case study. The Sales Dept. says, "SalesAtWork gives us the ability to tailor needs to our specific business processes. It is not a cookie-cutter solution, but one that can deliver REAL competitive advantage.” Download and read the case study below. 

Sales At Work & The Sales Dept Case Study

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